H.264 was joint development of MPEG and VCEG which aimed at better compression than H.263 and MPEG-4 Part 2. H.264 is also known as ‘Advanced Video Coding (AVC)', ‘MPEG-4 Part 10' and ‘ITU-T Recommendation H.264'. H.264 provides approximately 50-70% more compression than earlier standards. Picustech's implementation for H.264 video encoder includes Baseline Profile.

• Intra Prediction (I_VOP)
• Inter Prediction (P_VOP)
• CAVLC
• Advanced Prediction Mode
• Advanced Motion Estimation, With Intra Macro block Detection
• Variable block- size motion Compensation (VBSMC)

• Useful for video surveillance and security applications
• Useful for low power video recording applications, video conferencing
• Video broadcast
• Multimedia streaming over TCP/IP
• Mobile communications

• Gstreamer for Linux and Android

• ARM9e, ARM11, Cortex-A5(NEON SIMD), Cortex-A7, Cortex-A8, Cortex-A9, Armada-168

• This implementation uses fast quantization, advanced motion search techniques, which gives better compression and better quality
• The encoder works for all video resolution settings, limited only by available memory
• Simple and easy to use API, which allows easy integration
• Limited usage of slower external memory, which ensures high performance on platforms using external memories
• Easily extendible to other platforms